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Beyond Borders

From ambition to action: How retailers can leverage customer experiences to conquer cross-border e-commerce.

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Despite mounting challenges, three-quarters of retailers remain confident about international growth in 2026.

But that optimism masks a troubling reality: nearly one in three cross-border deliveries fail to meet customer expectations. So how are leading retailers bridging the gap? We surveyed 1,013 e-commerce professionals across the UK, USA, Europe, and APAC to find out. 

Asendia’s latest eBook, Beyond Borders: Bridging Customer Experience Ambition and Execution, reveals how retailers are turning their ambitions into action.